Google My Business Optimization
Have a physical location that needs promotion? Google My Business is how you get potential customers searching for your business able to find you.
Your Google Business Profile Is The Key To Customers
Google My Business (now know as Google Business Profile or GBP) is an important part of any business’s online presence and can make the difference between your business’ success or failure. With the proper setup and optimization, your business could start receiving a flood of new customers and prospects.
This can only happen if you know how to drive traffic to your profile.
And the fastest, least expensive way to do this is to let Google do it for you! LeadSurge.Pro is a Chicago based business that serves small entrepreneurs nationwide by helping them get more business through the use of Google Tools to safely rank their Google Business Profiles higher in the search and map pack listings. However, this is something any business owner can do for themselves.
Getting started with GBP and optimizing your profile is easy:
- Simply sign up and fill out as many profile fields as possible
- Once you do this, you will have access to over 4000 different categories to describe what type of services or products your business offers
- Carefully select the right ones will help attract your perfect prospects and customers because you’re making it easier for them to find you at the precise time they perform their searches
Optimizing your GBP page goes beyond properly filing out your profile—if you want the maximum number of potential visitors you should also consider:
- Adding photos – make your employees take lots of photos around your business and upload them to your GBP
- Making sure all information on the page is accurate and ties to the information on your website
- Ensure that you keep it up-to-date – this is huge!! Every time you have a holiday be sure to update the page — also add coupons, news, you name it and Google will reward this behavior
- Additionally, use posts such as events or promotions to draw attention from viewers and
- Respond quickly to customer reviews (whether positive or negative! You should always respond positively, though) so as not to lose their trust.
A successful GMB optimization strategy also involves finding new ways of increasing visibility through SEO tactics like citations and backlinks in order to have more people discover your business online. Reach out to us if you’d like to learn more.
Google My Business Benefits
Google My Business optimization provides businesses with numerous benefits, including:
Increased visibility in search engine results pages (SERPs) – particularly in Maps listings.
A boost in website traffic – the first page of a Google search gets a whopping 95% of all search traffic. If you’re not there, you might as well be listed in the old hard copy of the Yellow Pages. Good luck with that!
Once a potential customer sees your listing you now have the ability to showcase your business’s products and services. Be sure to maximize that opportunity or you’re leaving money on the table!!
Getting insights into your potential customer’s buying behavior (through reviews and analytics). This helps you refine your offer to drive more sales to your bottom line.
Improved brand recognition and awareness. This allows you to spend FAR less money on advertising because you’re the only person competing for clicks when someone types in your business name.
The ability to engage with customers through the GBP listing. Google actually rewards you for providing a way for the customer to directly contact you from your listing. Bonus!
Benefits of Ranking in the Map Pack
Ranking in the Google Maps “map pack” offers numerous benefits to businesses. If you’re not in the Map Pack, it’s significantly harder to be seen online by potential buyers.
First and foremost, the Map Pack allows a business to be seen by more potential customers than they ever thought possible. The top three listings in a map pack might get as much as 100X more visibility to their business than the 10th ranked listing. The rich get richer…
Also, being visible on the map pack also helps to build trust with customers. Why? Because Google is showing your business to them above all other search engine results, sometimes including paid ads, which are often the least trusted positioning on the results page.
The list of benefits just goes on and on. But you will never know it if you aren’t in the Map Pack. It’s truly one of the great equalizers in the online advertising arena. You can compete with the big dogs and get your share of the money pie!
LeadSurge.Pro is there to help your business get noticed in your local area through Google Profile Management!
Our team of experienced professionals have extensive knowledge and expertise in optimizing your Google My Business Profile page to ensure that you get the best visibility possible for your business.
We understand the importance of making sure all information on your GPB page is accurate and that it is kept up-to-date in order to maximize your return on investment.
At LeadSurge.Pro, we utilize the latest but safest SEO tactics to ensure that your Google Business Profile is seen by as many people as possible. And if needed, we’ll put in even more work! This may include reworking some of your website articles, getting your site more citations, and bringing in social media optimization to push you over the top.
We understand the importance of affordable local Search Engine Optimization and how it can directly impact a small entrepreneur’s bottom line. We only work with strategies that help businesses increase their visibility in their local space and absolutely rock at getting you results.
Frequently Asked Questions about Google Business Profile Services
My business doesn’t have a storefront. Can I still have a Business Profile?
Yes, you can absolutely still have a Google My Business Profile even if your business does not have a physical storefront. It is a great way for businesses that are run from home or online to be found and recognized by potential customers. You will need to provide an address and phone number on the profile which will help people who are near you searching for your service or product.
Do I need to download an app to create and manage my profile?
No, there is no need to download any app to create and manage your profile. All you need to do is create an account on the Google
My Business Profile website and follow the prompts.
Once your account is created, you can easily log in and manage your profile from anywhere as long as you have a connection to the web.
However, it is way better if you can also access the Google My Business app from Android or iOS devices because this allows you to receive requests directly from your listing on the web, making Google, your prospect, and you happier!
How Exactly Does LeadSurge.Pro Improve my results using Google
My Business Profile?
At LeadSurge.Pro, we understand that having a great Google My Business Profile is essential for any business to compete with their largest competitors even if you don’t have a $500,000 online ad budget.
That’s why we use the safest and best tactics to make sure your profile is optimized in the Google loves most. If you book a 20 minute call here with me, I’ll show you how you can do it for yourself free of charge! What could be better than that?
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